For real estate agents, if prospecting for expired MLS listings is a priority, there are essentially two services to choose from. Both services offer a noteworthy advantage to REALTORS who choose to not make use of listing lead technology. For real estate agents that choose to use this technology, they get notified about the availability of a lead almost immediately. In addition to prospects, these services provide REALTORS with sufficient data regarding the property to allow them to quickly call and close the listing.

Even if similar, LeadSenders and the RedX (Real Estate Data Exchange) vary in their service and included features. The most noteworthy of which is the timeliness of the service. Where the RedX system provides expired mls listing prospects in real time, the LeadSenders system provides information on a daily basis. In way of comparison, where the RedX software provides a prospect by prospect history, there is no way to easily create visibility on all of the listings that expired six months ago and have not re-listed.

As a general rule, the RedX appears a bit more inclusive in its service offering and relevance of its leads than the LeadSenders. In addition to expired mls listings, the RedX also provides real time FSBO listings from multiple databases. The obvious advantage of the systedm querying multiplied databases being that the REALTOR has the ability to understand the lead in full before making first contact.

Although LeadSenders provides a great service in their prospects, they are not as complete as the RedX. In addition to listing leads, the RedX provides real estate agents with a number of lead generating tools. These assets include tools to help REALTORS modernize their websites with the latest lead capture technology. For real estate agents that do not presently have a dedicated internet site, the RedX even offers a service to provide them with a turnkey solution.

Both the RedX and LeadSenders have features that make them good choices for REALTORS who choose to prospect expired mls listing leads. As a result, it is ultimately up to the real estate agent to choose the system that will best fit his or her needs. When evaluating these types of lead creation systems, there are a lot of things to consider. Price notwithstanding, the caliber of the leads as well as the technology used to identify prospects is one of the most important factors of deliberation. As a real estate agent, the choice may simply come down to which service best suits your needs and expectations.

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